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Reputation Management Training

Online Brand Reputation Management

Social media is changing the way we communicate, interact and engage with people, brands and businesses. Even if you don't do business online, have a website, or have an e-mail account, you still need to think about your online reputation. If you don't control your brand or name online, someone else will. Managing your online reputation isn't shameless promotion, it's a means of defense and best practice. The Internet has spawned a whole new profession; it's called online reputation management.

Online Reputation Management Training will teach individuals & businesses how to assess, build, track and monitor their online reputation.

Are you going to be that brand or company that just, "Gets it?" And people recognize you for it!

  • Do you want to collect information in relation to competitors that can be used for communication and product strategy development?
  • Do you want to continuously monitor early warning systems regarding brand or product issues
  • Do you want to gain insights into how your brand and product is perceived by target markets
  • Do you want to identify industry trends early on and capitalizing on this information
  • Do you want to pro-actively influence an industry segment and what people are saying about a company, its brands and employees

"Staying on the sidelines is not a solution"

This Online Reputation Management training provides a comprehensive guide to monitoring discussions about your brand, responding appropriately to negative comments, do's and don'ts of ORM, and making the most of your brand evangelists.

The interactive workshop will cover the theory and practice aspect of Online Reputation Management by teaching individual and businesses the basics of Online Reputation Management – how to monitor, manage and measure brand presence online and will teach how to effectively position brands to receive increased brand credibility.

  • Online Brand Reputation Management Training Objectives
  • Online Reputation Management training course outcome, student will be able to:
  • Understand the benefits and pitfalls of Social Media Marketing
  • The training is to persuade people that they must take charge of their digital personas.
  • How to define communication strategy and online reputation strategy
  • Learn How to build and protect your brand on Social Networks
  • Know which tools to use for brand monitoring and Online Reputation Management
  • How to engage with your online communities on social network
  • Understand how to respond to complaints and criticisms online
  • Know how to engage with customers and make the best use of brand evangelists
  • How to deal with crisis, online attacks and bad buzz
  • Develop your network and its influence
Who should attend training?
  • Executives
  • Marketing/PR teams
  • Webmasters
  • Professionals (Doctors, Lawyers, Engineers)
  • Politician PR
  • Celebrity PR
  • Those who look after their company's reputation management and brandv
  • Those wanting to offer online reputation management services to client
  • College/ University Student
  • Business development manager
  • Product managers
Please call us on 924 832 0843, email . Or have a question? Please send us here