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Search Engine Marketing Training

Course content This search engine marketing training course covers the following topics:

Provides an overview of the day and establishes the Search Engine training objectives, student goals and knowledge levels.

What is search engine marketing (SEM)?

Why search engines are important for business websites – outlines the main elements involved with search engine marketing (SEM), plus the differences between search engine optimization (SEO) and pay-per-click advertising (PPC).

Search Engine Optimization (SEO) basics

Covers the issues to consider when Search Engine optimizing a website, what can be achieved and how to plan an SEO strategy.

Keyword research

How to select and target the best keywords and how to prioritize keywords on a website Writing optimized content

The importance of HTML tags how to write effective title and description tags (including practical exercise) and review the page content of a website.

Website design issues

Looks at which websites can be good for search engine optimization and which design elements will affect the results.

Submitting a website

How to get a new or updated website indexed by the main search tools and how to track progress each month Reviewing competitor websites

Reviewing the factors covered so far – a number of competitor websites are reviewed and the key elements for their success identified.

Link Building

Why link building is important and how to plan and implement a link building strategy.

Pay-per-click advertising

What it is, how it works and what are the advantages or disadvantages compared to search engine optimization. Setting up a PPC campaign

Covers keyword research, writing effective adverts (including practical exercise), and Search Engine Marketing planning an advertising strategy. Running a PPC campaign

Outlines bid management techniques, reviewing and revising active campaigns, and tracking conversions.

Course outcomes: Upon completion of this search engine marketing training course, participants should be able to:

Understand the main search engine marketing techniques for business websites

Learn about the Search Engine Marketing process of search engine optimization, including keyword research, writing optimized content, getting web pages indexed. by search engines and tracking the outcomes

Gain access to new online tools and resources to help them implement successful search engine optimization campaigns Learn about 'link popularity' and why this is an important part of the Search Engine optimization process, plus see how to develop an effective link building strategy.

Understand what 'pay-per-click' advertising is how it can be used and the stages required setting up and managing campaigns. Please call us on 924 832 0843, email . Or have a question? Please send us here

Please call us on 924 832 0843, email . Or have a question? Please send us here

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