Digital Marketing

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Search Engine Optimization

• Meta Tags for each page of the website.
• Make sure that h1 and h2 tags are correctly used on each page and that these are synchronized with Meta tags for that page.
• Create a search engine friendly sitemap and submit it to Google.
• Submitting the website to all major search engines.
• Submission of the website to free directories for inbound links.
• Improve Keyword Prominence, Keyword Density and Proximity.

Social Media Marketing

• Check if the existing website is coming up in various social media sites like Digg, My Space, You Tube, Propeller, Newsvine, Reddit, Pinterest and twitter etc.
• Check if the existing website is coming up in various Social Networking sites like Facebook, Linkedin, Twitter, Stumble Upon, Mixx, Mashable etc.
• Check if the existing website is coming up in various social book marking sites like Delicious, Magnolia, Social marker, Blink list, Clip marks, Furl, Netvouz etc.
• Check if the existing website is submitted to various social authority portals like squidoo, hub.
• Check if any back links are pointing back to the website from these social media, networking and book marking sites.
• Implement all strategies as outlined in strategic social media marketing plan
• Preparation of a report and submission of the same to the Management

Article Marketing

• Check in what all or how many Article Directories is the existing site submitted.
• On what categories or topics are the articles written.
• Check how many articles are written consisting of how many words each.
• Check - Are there any back links coming from these article Directories to the website.
• Preparation of a report and submission of the same to the Management.

Blog Marketing

• Check in what all or how many blogs is the existing site submitted.
• Check if there is a blog existing within the current website.
• Check if any back links are coming from these blogs to the website.
• Check on what all topics are the blogs written
• Preparation of a report and submission of the same to the Management.

Search Engine Marketing

• Extensive Keyword Research for the existing website using the various keyword research and tracker tools.
• Bunching up of the keywords as per the relevancy of pages.
• Content modification and writing (if required) for the website.
• SEO oriented keyword insertion where ever necessary in the present content of the website.
• Preparation of a report and submission of the same to the Management

Off Page Optimization

• Once the website is ready for submission, the website has to be submitted by manually in major search engines.
• Submit sitemap to major search engines like Google, Yahoo, & MSN, Bing
• Manual Submission of website to Dmoz, Jayde and other directories.
• After implementation of the above (uploading) the web portal will be provided with 6 free updates including minor changes in the web portal for a period of 6 months.
• Tweaking the keywords to derive optimum results
• Preparation of a report and submission of the same to the Management.

On Page Optimization

• Competitors Analysis
• Keyword Research
• Keyword Placement
• Title Creation
• Meta Tag Creation
• Meta Description Creation
• Content Optimization
• Keyword Density
• URL Structure Analysis
• Content Creation
• Image Optimization
• Sitemap Creation

SEO Reporting

• Setting up and using Google analytics
• Finally Tracking and Reporting
• Submission Reports
• Rank achieved